Why Aren’t My Emails Selling? [OTF Podcast #005]

I still remember the first time I ran a Facebook ad… it completely bombed.This was WAY back in the day when all the famous online marketers were talking about Facebook ads being the “next big thing,” so I dove in without having a clue what I was doing. It can’t be that hard, right?My targeting […]

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How Do I Launch a Digital Fitness Product? [OTF Podcast #003]

Fitness coaching can be a lucrative business, whether you’re doing it in-person or online. But, just like any service, it’s all based around YOU. You need to be available. People want your time. You get paid when you personally provide value.For truly scalable online income, it’s time to start thinking about how you can productize […]

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How Do I Get More Sales Though My Website? [OTF Podcast #002]

So your website looks really pretty. Good for you. But, is it selling anything?Most fitness websites are WAY to fixated on aesthetics. The template, colour scheme, and graphics all have to be “perfect” in order for them to be considered a “good” site.Well, guess what? Pretty sites often don’t sell.So, would you rather have a site […]

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